The Game
You are the owner and you get to decide where your idea exists in the marketplace and what form it will take.
What problem do you want to solve? According to Guy Kawasaki in the Art of the Start, the goal any organization is to make meaning. How does one go about changing the world?
Focus on creating great art that people want. Our definition of “art” means any product, physical or virtual, that provides value to people. Art can be a basketball player playing the game in front of millions. Art can be great online software that helps people organize their time. Art can be graphic t-shirts that are sold to help support the local economy.
Anything that combines your output with an audience is art. There is an intersection in creating something that you enjoy and something that people want and that is art.
The most important thing is to get going and start by getting your product to the market as soon as possible. The faster you release your prototype, the faster you will discover the right business model on how to make money.
Your original idea may not be the one that generates money for your business in the beginning. Apple started off selling components back in the 1970’s and now makes its money selling computers.
The best way to create value is by running your company and product through the lens of sports. Look around and you can see the power and influence of sports in all cultures. Sports are part of our everyday lives. It’s something we can’t ignore.
Sports help to tie, unite and bring together cities, countries and cultures.
The Superbowl is the most watched show in all of the United States. Commercials cost millions for 30 seconds because they can reach millions of households in minutes. Friends and family all gather to watch this event together.
This power in sports lies in its simplicity. Anyone can understand the goal of sports in one sentence. In basketball, the team that scores the most baskets wins. In baseball, the team that reaches home plate most wins. In hockey, the team that puts the puck through the net most wins.
How will you be able to make your product easily understood and easy to enjoy? Your product needs to be able to solve a problem and needs to be easily explained in one sentence.
