Narrow Your Focus

The best time to be an entrepreneur is now. The opportunities are boundless.

Entrepreneurs can learn a lot by running their company through the sports framework to create something that customers cannot live without.

Choosing what product you want to create and in what industry is like deciding which sport to play in. Each sport has it’s own intricacies for you to understand. Once you understand the rules, you can learn how to change it to your advantage.

Think about the game of basketball, normal professional rules require that each team put five players on the court for a 5 on 5 game. In life, you can choose to play basketball too but you can decide you want to compete on a different level. You don’t need to play 5 on 5 full court. You can choose to play a 3 on 3 game or just play a game of H-O-R-S-E.

Your idea exists in one sport or industry, but you can choose to focus on a smaller subset. If you decided to challenge LeBron James to a one-on-one game you would likely lose most of your games, but your chances increase dramatically when the rules are changed. If you competed against him only in a game of H-O-R-S-E you would have a better chance to win. Change the rules so you don’t have to compete directly the way the competitors want.